Strategic Advisor & Fractional Operator
Most advisors tell founders to move faster and add features.
I tell them to pause.
For 25 years, I’ve watched founders stuck in the painful gap between first product and predictable growth. They chase what everyone tells them to…new features, shiny marketing, and driving harder toward the coveted “hockey stick” growth graph. Yet sales cycles keep getting longer and growth remains unpredictable.
The pattern persists because conventional wisdom misses a crucial truth: your breakthrough won’t come from another sprint. It comes from shaping your own value game by discovering the unique value you can deliver that customers desperately need.
I bring both strategic clarity and hands-on execution, making me especially valuable for technical founders building their foundation for scale. When circumstances demand deeper engagement, I step in as a fractional operator to help navigate critical transitions and implement key strategies.
My clients would tell you,
"Denise separates the signal from the noise.”
Drawing on experience taking companies from seed to IPO, I’ve developed a methodology that helps founders stop burning runway on prospects who won't convert and start attracting those who are already looking for what they offer.
“Denise helped me understand what business I was in, raise millions in venture capital and reach millions in recurring revenue. Working with Denise gave me an external, expert perspective that allowed me to understand my own business in a way I would never have been able to alone.”
I maintain a deliberately small client roster because transformative insights require focused attention. When we work together, you get both strategic clarity and hands-on execution to implement what we discover.
The result? The foundation for a company built on customer truth, not hype.
In a world of shrinking runways…
I bring battle-tested insights that transform struggling sales cycles into predictable growth. (AKA the unsexy—but crucial—work that turns “interesting product” into “must-have solution.”)
When you work with me, you’re getting in-the-trenches know-how from:
25+ years liaising with Fortune 500 CTOs, CMOs, and CIOs while at landmark enterprise software companies, SaaS startups and as an advisor.
Navigating full business lifecyles from early-stage see through IPO, including the dot com boom and bust. Seeing what truly drives sustainable growth.
Distilling the essence of what truly moved the needle into a proven methodology that helps leaders stop wasting resources on the wrong prospects and start attracting their ideal customers.
“Denise helped me understand what business I’m truly in.”
“As a company founder it’s impossible to see your own blind spots. Working with Denise gave me an external, expert perspective that allowed me to understand my own business in a way I never would have been able to on my own.
Her work helped me build a company I sold for 8-figures.”