Denise Cornell helps founders who are stuck in the painful gap between first product and predictable growth. When adding features isn't moving the needle and sales cycles keep getting longer, she helps founders discover why customers actually buy – transforming exhausting sales conversations into "where do I sign?" moments.
"Denise separates the signal from the noise," says one client of her proven approach. Drawing on 25+ years of experience taking companies from seed to IPO, she's developed a methodology that helps founders stop burning runway on prospects who won't convert and start attracting those who are already looking for what they truly offer. At the heart of her work lies one essential question: "What business are you really in?"
The results speak for themselves. As one founder attests: "Denise helped me understand what business I was in, raise millions in venture capital and reach millions in recurring revenue." Another shares: "Only after I understood who my customers were and why they cared did my business take off."
When circumstances demand deeper engagement, Denise steps in as an interim operator to help navigate critical transitions and implement key strategies. "Working with Denise gave me an external, expert perspective that allowed me to understand my own business in a way I would never have been able to alone."
Visit Denise's /now page for a behind-the-scenes look at her current projects.
In a world of shrinking runways…
I bring battle-tested insights that transform struggling sales cycles into predictable growth. (AKA the unsexy—but crucial—work that turns “interesting product” into “must-have solution.”)
When you work with me, you’re getting in-the-trenches know-how from:
25+ years liaising with Fortune 500 CTOs, CMOs, and CIOs while at landmark enterprise software companies, SaaS startups and as an advisor.
Navigating the Dot Com Boom and Bust taking companies from tiny seed, to pre-IPO, to IPO launch, and beyond
Distilling the essence of what truly moved the needle into a proven methodology that helps leaders stop wasting resources on the wrong prospects and start attracting their ideal customers.
“Denise helped me understand what business I’m truly in.”
“As a company founder it’s impossible to see your own blind spots. Working with Denise gave me an external, expert perspective that allowed me to understand my own business in a way I never would have been able to on my own.
Her work helped me build a company I sold for 8-figures.”